Halo Taco Update on Product Price Increase on July 31st
Halo Taco has sent an email update to customers notifying them that it will be increasing product prices starting July 31, 2025. Below is a screenshot of the update.
Halo Taco states that the price increase is due to global tariffs, which have impacted the cost of ingredients and components.
Below is what Halo Taco had to say about the price changes:
TO OUR COMMUNITY:
Since the start of this year alone, the cost of producing our nail polish has increased significantly, resulting in industry-wide shifts we must approach responsibly and carefully.
In full transparency, as we moved into Holo Taco's sixth year in business, we had anticipated and prepared for a price increase due to general year-over-year inflation. Most of our specialty nail polishes—linear holographics, metallics, shimmers, magnetics and other mixed formulas—have remained the same price on our store since we launched in 2019. What none of us anticipated was the sudden onset of worldwide tariffs, their significant impact on the cost of our ingredients and components, and the unpredictable economic climate that has made it impossible to confidently plan within. For example, some pigments we use in our specialty formulas have reached historic highs and doubled in cost. Put simply, it is far more expensive to make our nail polishes in 2025 than it was a few years ago.
WE'RE COMMITTED TO 3 THINGS:
- Maintaining the quality and care we put into our products,
- Price change transparency with our community,
- Keeping our costs as reasonable as possible within the constraints of the economic reality.
HERE’S WHAT WE’RE GOING TO DO:
- Increase our prices on July 31. We want to give you a heads up on exactly what's changing and when on what matters most—our nail polish:
| Nail Polish Category | Current Price | New Price (effective July 31, 2025) |
|---|---|---|
| Top & Base Coats | 12.00 | 13.00 |
| Crèmes | 12.00 | 13.00 |
| Crelies | 13.00 | 14.00 |
| Specialty Toppers | 13.00 | 14.00 |
| Other Specialty Nail Polish (everything except other categories listed) | 14.00 | 15.00 |
| Linear Holographics & Multichromes | 14.00 | 16.00 |
| Magnetics & Thermals | 15.00 | 16.50 |
- New polish/price categories. Linear holographic, multichrome, magnetic and thermal polishes cost the most to create due to pigments and/or more complex manufacturing processes. We're pricing these accordingly and it's why these categories have been split out from our other specialty formulas.
- Not raise prices on nail oil and hand cream. We've worked hard to bring you nail oil and hand cream formulas that you've come to love and rely on. So we're keeping these prices the same for now so you can keep stocking up at the same price.
- Not raising minimum free shipping thresholds. We're keeping these where they are ($59 within the US,$99 for International orders), as we especially want to consider our international customers by not piling onto economic factors that disproportionately affect them.
- Issue a points gift & extend your Holo Royalty status. We know it’s a challenging time financially for most, and we don’t want dropping down a tier in our rewards program to feel like a let down. So we’re giving all of our rewards members a 250 point gift towards redeeming items you’ve been after (and we’re temporarily expanding our redeemable items assortment to give you more options to choose from!). But the real win is keeping you in your tier without needing to make a purchase this year (or even raising some people to the next level!). With an extra 250 points, this means anyone in Holo Swatcher would be bumped up to Holo Royalty (and anyone in Holo Explorer to Holo Swatcher). Points will be awarded further to price increase date.