HelloFresh Update on Subscription Price Increase on September 1st
HelloFresh email update sent to customers notifying them of a subscription price increase starting September 1, 2025. Below is a screenshot of the update.
HelloFresh subscription prices are increasing by between $1 and $3.00 per serving starting September 1st. The table below shows price increases reported by various users online. Subscription price increases vary based on servings and meal plans:
| User | Old Price ($) | New Price ($) | Increase ($) | Percentage Increase (%) |
|---|---|---|---|---|
| User 1 | 9.79 | 10.99 | 1.20 | 12.26% |
| User 2 | 12.49 | 13.49 | 1.00 | 8.01% |
| User 3 | 11.00 | 13.50 | 2.50 | 22.73% |
| User 4 | 11.00 | 12.50 | 1.50 | 13.64% |
| User 5 | 7.99 | 10.99 | 3.00 | 37.55% |
| User 6 | 8.49 | 10.99 | 2.50 | 29.45% |
| User 7 | 9.99 | 10.99 | 1.00 | 10.01% |
| Shipping | 9.99 | 10.99 | 1.00 | 10.01% |
Shipping fee is also increasing from $9.99 to $10.99.
Here is what HelloFresh had to say about the price increase.
Drumroll, please! Starting next month, we’re making the BIGGEST upgrade to HelloFresh ever. Here’s what you can look forward to:
Twice as many menu options each week, with more variety for every taste, lifestyle, and schedule.
More high-quality proteins on the menu, including triple the seafood and steak recipes.
Even healthier recipes, including new veggie-packed meals with 2+ different veggies per dish, more high-protein recipes, and more meals under 650 calories.
We’re incredibly excited to bring you more choices, more quality, and more delicious meals as part of your subscription.
While we will be adjusting our pricing in September, we want you to experience the full benefits of our new upgrades before any adjustment takes effect. Beginning the first week of September, your price will increase to $10.99 per serving based on your current plan size and $10.99 shipping.
We will continue monitoring HelloFresh price changes and update them on HelloFresh Pricing History page.