Google Nest Aware Update on Subscription Price Increase on August 15th
Google Nest Aware email update sent subscribers notifying them of a subscription price increase effective August 15, 2025. Below is a screenshot of the update.
The Google Nest Aware subscription is increasing by $2, from $8 to $10/month (a 25% increase), and by $20, from $80 to $100/year (a 25% increase). The Nest Aware Plus plan is increasing by $5, from $15 to $20/month (a 33.33% increase), and by $50, from $150 to $200/year (a 33.33% increase).
These prices take effect immediately for new customers. For existing customers, the new rates will apply at the start of your next billing cycle or at the end of your promotional period after August 15, 2025.
The table below shows the pricing changes in the US;
| Plan | Billing Cycle | Old Price (USD) | New Price (USD) | Price Increase (USD) | Percentage Increase (%) |
|---|---|---|---|---|---|
| Nest Aware | Monthly | $8 | $10 | $2 | 25% |
| Nest Aware | Yearly | $80 | $100 | $20 | 25% |
| Nest Aware Plus | Monthly | $15 | $20 | $5 | 33.33% |
| Nest Aware Plus | Yearly | $150 | $200 | $50 | 33.33% |
International Price Changes:
Canada:
- Nest Aware: $13/month and $130/year
- Nest Aware Plus: $26/month and $260/year
Australia:
- Nest Aware: $15/month and $150/year
- Nest Aware Plus: $30/month and $300/year
We will continue monitoring Google Nest Aware subscription price changes and update them on the Google Nest Aware Pricing History page.