TikTok Update on Subscription Price Increase on September 15th
TikTok update on subscription pricing increase for subscribers upgrading to the new Superfan Plan, which will take effect on September 15, 2025. A screenshot of the update is provided below.
The TikTok Superfan subscription will be priced at $9.99 per month, up from the regular subscription that starts at $2.99 per month. Superfan subscriptions are specifically for TikTok LIVE monetization. This means if most of your subscribers currently pay for live content below $10, you may be heavily impacted.
The regular subscription will still remain available, but it will only apply to non-live content, community engagement, and interactions outside of TikTok LIVE.
Starting September 15, 2025, new subscribers will no longer have access to your live content unless they are Superfan subscribers. Existing subscribers will be transitioned based on monetization: if the majority of your subscriptions are related to live content, subscribers will be moved to the Superfan plan.
TikTok says that subscribers who are upgraded to the Superfan plan will receive a 3-month grace period during which they can continue paying below $9.99 before being moved up to the $9.99 rate.
The revenue share for Superfan subscriptions will remain the same as it was for the regular subscription.
We will continue monitoring TikTok subscription changes and provide updates if any further adjustments are announced.