Apple TV+ Update on Subscription Price Increase in 2025
Apple TV+ has updated its subscription pricing to reflect a new increase starting in August 21st, 2025 for new subscribers. Below is a screenshot of the old and new prices.
Apple TV+ monthly pricing is increasing from $9.99 per month to $12.99 per month, a 30% increase. The table below shows how prices have changed over the years.
| Year | Price (USD) | Percentage Increase |
|---|---|---|
| 2019 | $4.99 | - |
| 2023 | $6.99 | 40.08% |
| 2024 | $9.99 | 42.92% |
| 2025 | $12.99 | 30.03% |
The table above shows a trend of subscription price increase each year.
We will continue to monitor Apple TV+ price changes and update them on the Apple TV+ pricing history page.