ZOYA Update on Product Price Increase on September 11th

ZOYA began with a simple but revolutionary idea. At a time when acrylics and nail extensions dominated the industry, our founder, Zoya, was pregnant and determined to create something safer for herself and her salon clients. That commitment led to the first-ever professional nail polish free of toluene, formaldehyde, and DBP — a polish that protected health without sacrificing performance.

That single act of care started a movement. From there, ZOYA pioneered Big 3 Free, then 5 Free, and eventually 10 Free formulations, always proactively removing questionable ingredients while ensuring long wear, vibrant pigments, and professional-quality results.

Today, that mission continues. From rare pigments and luminous micas to advanced film formers that maximize wear, every bottle of ZOYA reflects uncompromising quality. We've worked hard to absorb rising costs over the years, but with ingredient prices, tariffs, and international duties continuing to increase, a small adjustment is now necessary.

Beginning September 11, 2025, the price of ZOYA Nail Polish will move from $12 to $14.

We know price changes are never easy, which is why we’re letting you know now. You’ll have the chance to shop/pre-order your favorite shades at the current $12 price through September 11.