YouTube Premium Update on Subscription Price Increase in Australia
YouTube Premium has sent an email update to subscribers in Australia notifying them of a subscription price increase, effective from their next billing date. Below, a screenshot of the email.
The Family Plan is increasing from A$32.99 to A$39.99, a 21% increase. This means the family plan will now cost approximately A$479 per year. Other plans are priced as follows:
- Individual: A$16.99
- Family: A$39.99
- Student: A$10.49
- Lite: A$8.99
In the United States, the Family Plan costs $22.99 USD/month. Based on the current exchange rate, A$39.99 is approximately USD 26.04, meaning Australian customers are paying around $3 more than users in the U.S.
YouTube states that the subscription price increase is intended to improve YouTube Premium and support creators on the platform. The new pricing will take effect from your next billing cycle.
You may not have received the email if you are subscribed to a personal plan (Individual, Student, or Lite).
We will continue monitoring YouTube Premium prices globally and update them on the YouTube Premium Price History page.